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Nero Launches Premium Product for Motorola Providing Comprehensive Multimedia Experience

New offering leverages Nero MobileSync platform to bridge divide between the smartphone, the desktop, and the Web for Motorola users

Karlsbad, Germany (October 7, 2009) - Nero, creators of liquid media technology, today announced the availability of a Premium upgrade to the recently announced MOTOROLA MEDIA LINK product. This new software is designed to give Motorola users the ability to manage, share and extend their smartphone content between the PC, the Web and other devices within their digital lives. Built on Nero MobileSync platform, MOTOROLA MEDIA LINK debuts on the recently announced Motorola DEXT and CLIQ Android-based smartphones. From Nero’s Website, users can upgrade to a Premium offering for a comprehensive multimedia experience.

“Motorola has an unceasing commitment to advancing the way the world connects,” said Sue Forbes, VP of Cloud Services, Mobile Devices, Motorola Inc. “In evaluating solutions for the seamless movement and enjoyment of media content between our mobile handsets, the desktop and the Web, we sought a technology alliance that meshed with this commitment to connectivity. Nero’s vision for Liquid Media supports the creation and distribution of content anytime, anywhere and on any device, and their Nero MobileSync platform allows us to provide a unique, customized desktop experience to our consumers worldwide.”

MOTOROLA MEDIA LINK, shipping with the Motorola DEXT and CLIQ phones, as well as the Premium edition available for purchase include the following features:

  • Ability to synchronize playlists and music with both iTunes and Windows Media Player
  • Sharing of smartphone content, including photos and video, directly with social networks such as Facebook, YouTube and Flickr*
  • Intuitive photo cropping and red-eye removal
  • Automatic video reformatting for optimum playback on the phone
  • Sync or drag & drop transfer of photos, videos and music files from a Windows-based PC to the mobile device – and vice versa
  • Trimming of video and audio files

In addition, the Premium version of MOTOROLA MEDIA LINK provides easy video conversion through automatic transcoding; utilizing commercial codecs and features such as video playback and editing. Enabling the enjoyment of a full range of multimedia features for smartphones, the Premium version allows access to a spectrum of Web-based content via the PC, all through an easy and intuitive user interface when the phone is connected to the PC. Users of the new Motorola smartphones can take advantage of an easy gateway to their favorite music, photos, videos, and phone applications, providing cost-effective transfer of content between the phone, the PC, and the Web.

"For more than a decade, Nero has provided PC-based solutions to address the digital content needs of consumers worldwide," said Udo Eberlein, CEO, Nero AG. “Our Nero MobileSync platform and ensuing offerings, such as MOTOROLA MEDIA LINK, are built with the understanding that consumers do not want to limit their content to a single device. Seamless transfer and sharing of content, and bridging of the divide between the mobile phone, the PC and the Web are critical to ongoing success in the market.”

The Premium upgrade to MOTOROLA MEDIA LINK supports all popular digital video formats and optimizes them for the phone, the PC and the Web. A downloadable version can be purchased for use on select Motorola smartphones for $39.99 USD at www.nero.com. For more information and a full list of features, visit at www.nero.com.

* Sharing content on YouTube™, Facebook, Flickr, and other online communities is subject to availability.

About Nero

Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device. The company provides consumers with the freedom to simply enjoy their music, photos, and videos, regardless of hardware or file format, by taking a unique platform neutral, standards-based approach to solution development. More than 300 million units of Nero’s trusted software solutions are used in the home, on the go, and professionally. Nero also provides strategic partners with cutting-edge applications, codecs, tools, software development kits, and programming interfaces for use with a variety of the latest platforms and devices. Products are available globally through hardware manufacturers, international partners, retailers, and directly through the Nero Online Shop at www.nero.com .

Headquartered in Karlsbad, Germany, Nero maintains regional offices in Karlsbad, Germany; Glendale, Calif., USA; Yokohama, Japan; and development centers in Karlsbad, Germany and Hangzhou, China.

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Nero® is a trademark of Nero AG and its subsidiaries. MOTOROLA and the Stylized M logo are registered in the U.S. Patent & Trademark Office.Any other product names are trademarks or registered trademarks of their respective owners.
© 2009 Nero. All rights reserved.


Nero_AG_MOTOROLA_MEDIA_LINK_07_10_2009_ENA.pdf




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