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Karlsbad, Germany (May 19, 2009) - Nero, creators of liquid media technology, recognizes that today's consumers are producing and enjoying more digital content than ever before and with this growing library of content come new challenges. The launch of the new Nero BackItUp & Burn product gives even the most non-technical user a powerful solution for burning, restoration, recovery and syncing needs. With the release of this innovative new software, consumers can protect their content by doing scheduled backups; burn discs and share music, videos and data files; backup files to online storage; sync files and folders; and recover lost information from damaged or scratched media - all accomplished through an easy-to-use interface. This low cost, yet comprehensive offering empowers consumers to take control and secure their digital assets. By solving the highly specific digital content needs of today's diverse digital consumers, Nero BackItUp & Burn is making liquid content distribution, anytime, anywhere a reality.
"To date, the available solutions for backup, burning or recovery have been created with more technical users in mind," said Kurt Scherf, vice president and principal analyst with Parks Associates. "Consumers who have turned towards all-inclusive suite offerings are presented with an array of options, but the average user is not looking for a full digital toolset. Point products aren't guaranteed to work together. Non-technical users are looking for easy ways to solve immediate problems - how do I burn data to DVD or Blu-ray? How do I recover data that seems ‘lost'? Is there a way to securely and automatically backup my important information?"
Nero BackItUp & Burn is the only product available on the market today that gives consumers high performance burning, backup, synchronization and recovery functionality without cumbersome additional tools or the need to buy separate software components. The product has a small footprint, freeing up valuable space for other games and programs. Its easy-to-use interface was built from the ground up based on the results of consumer surveys and feedback on forums such as My Nero. Created on the Windows Presentation Foundation (WPF), it ensures that consumers familiar with applications such as Microsoft Outlook® will be immediately comfortable with the navigation and ribbon-style menus.
Most tasks within Nero BackItUp & Burn can be accomplished within three easy steps. This includes the ability to simply:
- Backup data to hard drive, CD, DVD, Blu-ray Disc, FTP, memory card and online storage
- Automatically backup to local hard drive and online storage
- Schedule backups with convenient e-mail confirmations
- Burn discs with the industry's most reliable burning application
- Create audio CDs and copy DVDs and Blu-ray discs
- Synchronize files and folders for easy access to latest versions
- Recover data from deleted and damaged storage media
- Restore files, folders, drives and systems
- Boot from retail CD if system recovery is needed
"Nero got its start in burning technology and has long been regarded as a leader in this area," said Udo Eberlein, CEO, Nero AG. "The new Nero BackItUp & Burn product builds on both this leadership and the company's liquid media approach to digital content creation and distribution. We recognize that in our content-rich world, a new set of questions exist on making the most of and protecting users' valued photos, videos, music and data. Nero BackItUp & Burn gives an intuitive, non-technical solution for the backup, burning, synchronization and recovery of a consumer's digital media."
Nero BackItUp & Burn is designed to allow consumers to easily do a manual data backup, or to automatically backup to a target location. The new product offers the best burning application on the market for all data types. Consumers can easily create CDs, DVDs and Blu-ray Discs of non-copy protected videos or home movies; burn audio CDs from personal MP3 files and share photos and music. In the event that media is damaged, or important files are lost, deleted or overwritten, file recovery even for optical media can be done in a few clicks. In addition, users can restore backed up files to their laptop or PC in the event of a system or hard drive crash and the sync feature lets users have access to the most current versions of their files without the hassle of e-mailing items between machines.
Nero BackItUp & Burn retails for € 49,99 - a significant cost savings over individual point products for data backup, burning and recovery. It will be available through participating retailers and via the Nero Online Shop. A three-month, 1GB subscription to the Nero Online Backup Service comes with the software free of charge. For further information about Nero BackItUp & Burn and other Nero products, please visit www.nero.com.
About Nero
Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device. The company provides consumers with the freedom to simply enjoy their music, photos, and videos, regardless of hardware or file format, by taking a unique platform neutral, standards-based approach to solution development. More than 300 million units of Nero's trusted software solutions are used in the home, on the go, and professionally. Nero also provides strategic partners with cutting-edge applications, codecs, tools, software development kits, and programming interfaces for use with a variety of the latest platforms and devices. Products are available globally through hardware manufacturers, international partners, retailers, and directly through the Nero Online Shop at www.nero.com.
Headquartered in Karlsbad, Germany, Nero maintains regional offices in: Karlsbad, Germany; Glendale, Calif., USA; Yokohama, Japan; and development centers in Karlsbad, Germany and Hangzhou, China.
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